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Below is a breakdown of my typical freelance process:
1. Getting to Know the Brand
Right off the bat, I typically like to ask my clients to describe what they are looking for their brand to say visually:
If you had to choose only 3-5 words to describe what you want people to associate with your brand, what would they be?
Some examples of words clients have provided in the past are: inviting, sophisticated, feminine, clean, casual, handmade, whimsical, youthful, eclectic, modern, trustworthy, etc.
2. Making a Game Plan
Once I have a sense of the direction to take the brand, I like to make a game plan with my clients to make sure we are on the same page about everything that will be in the scope of the project. For example, most brand identity projects will include a color palette, typographic system, layout style, logo, and accompanying graphics. Creating a list of project needs helps us to get on the same page and allows me to generate a project estimate before getting started.
3. First Round of Designs
At this point, I get to work on our design plan. Depending on the scope of the project, this may be a completed first draft, a series of first-round design options, or an agreed upon mid-way checkpoint. I share images with the client of design work up to this point, and we discuss how to move forward — whether via editing, working through the remaining items on our list, or finalizing completed files to pass on to the client.
My standard rate includes one round of edits, although additional rounds can be added* as needed. During this stage of the process I use notes from our checkpoint discussion to work through any changes that have been agreed upon between myself and the client. Once the edits have been made, I share the updated design work with the client and we discuss how to move forward from this point.
5. File Completion and Sharing
The last step in my design process is to transition all necessary files and information over to the client. At this point, the client has the rights to use and distribute the designs as part of their own brand identity. I retain the right to display all designs as part of my portfolio and evidence of client work.
6. Optional: Print Orders
As an optional service, I offer printed materials through my preferred printshop. The shop varies depending on the needs of the project, but my most frequent go-to digital printer for stationery products is Moo.com. I charge per half hour of work for print services (in addition to printing and shipping costs as listed on the website.)
Payment and Pricing:
My typical payment schedule is half due at the start of a project, and half upon completion. My rates vary based on the scope of a project, but I can usually work within a budget for most client needs. Contact me (form on the left!) for estimates.
*Additional rounds of editing can be added to any project at the price of my hourly rate. This is rare but available to any who wish to continue making changes after the first (included) round of editing.