P A C K A G I N G

O U T D O O R   C O L L E C T I O N

The Outdoor Collection is a packaging system that I worked on for the outdoor tableware/barware/entertaining program at TJX. The collection as a whole is broken down into several categories, each with distinct looks: Casita, Coastal, Americana, and Urban,

My contributions to this project were the logo and pattern designs, color systems, and typographic systems. I mocked up each option on a box and hangtag, and they were then implemented across a wide variety of products. Below is a sample of finished products in stores.

C A S I T A


C O A S T A L