GOONAN CHARCUTERIE CO.

Branding | December 2020

The goal for this logo system was to create a visual identity for an emerging small business that felt equal parts sophisticated and fun. The client wanted to convey that the product offerings are “bougie” but at the same time approachable. We went with an overall rustic minimal aesthetic, allowing the branding to accentuate the natural textures and colors of the food and packaging materials.