RIFT KNIGHT WOODWORKING

Logo System & custom Typeface: 2022

The goal for this project was to create a brand identity for a carpenter who specializes in novelty pieces for fantasy gamers. The brand needed to stand out yet feel appropriate for his booth at a local Renaissance fair. The client provided the name and inspiration for the concept of the hooded knight.

Design goals were to create a logo system that the client could use across various platforms: signage, stationery, social media, packaging, and physically marking his products.

The design approach was to manipulate modern serif type, based on Masqualero Bold, by incorporating flourishes and ornamentation more typical of Blackletter fonts. The cloak of the hooded figure was designed to mirror the alternating thick and thin areas found within the letterforms, while the mask recalls a similar contrast between curves and sharp angles.

The custom letterforms were designed for the client to use as alternatreglyphs alongside the brand font, Masqualero Bold, for custom engraving projects, signage, etc.