Solar Evaluator brand identity
through material creative studio | 2020
The goal for this brand identity system was to convey the concept of clean solar energy that felt friendly and approachable to the average person. The decision to use the roof of a family home rather than an industrial building was an intentional connection to the target audience of families and small businesses. The color palette plays off of the concepts of sun and sky with a contrast that creates a high energy intensity appropriate for the concept of energy. The angles and negative space seem to propel this logo, as the business intends, into the future.
