Tapper Richards Interiors Brand Refresh | 2019

This project implemented the brand aesthetic from the client’s business cards across an entire brand stationery suite. The goal was to create a recognizable system that stayed true to the current brand through the addition of new functional pieces. By the end of the project, Tapper Richards Interiors had new gift certificates, notecards, mailing envelopes, stickers, and a hand held rubber stamp.

The typographic system was based off of the existing all-caps Josefin Sans used in the business cards, with the addition of varied weights for hierarchical contrast. The company monogram was used as a recurring design motif, along with crisp linear elements and ample white space.

Print + Manufacturing: The gift certificates and notecards were both printed on 32 pt Mohawk Superfine stock via Moo. The letterhead and mailing envelopes were printed on 80 pt linen stock through Zoo Printing. The stickers were printed and die cut through Sticker Mule. The custom rubber stamp was made by Zazzle, and a Pantone-matched ink pad was provided by Acorn Sales Company Incorporated via Etsy.